Spring is in FULL BLOOM and so are all of the ideas: AI as your right-hand, stealing ideas the smart way, breaking through creative blocks, and thriving under constraints. With the days getting longer now, I have found a newly renewed energy to work (maybe I’m once again in the throes of a manic creative episode?) that will only continue to grow with more sunlight and more food from the farmers market.
Enjoy these bite sized lessons from our March episodes, and if you want to listen to the full discourse behind each - subscribe to the pod! Cin cin!
ChatGPT is my COO
Look, I’m trying to be in my inbox as little as possible. If an AI can draft my emails, handle scheduling, and make me sound like I have my life together, why wouldn’t I use it? That’s exactly what I’m doing with ChatGPT. I’ve got it set up like my digital right-hand, automating the things I don’t want to do so I can focus on the things I love. It’s not about replacing me—it’s about supercharging me. And honestly? I think we’re all sleeping on just how much we can delegate to AI to free up our energy for bigger, more exciting things.
Key Takeaways:
AI as Your Assistant – ChatGPT isn’t just for answering questions; it can handle email drafts, calendar management, and even strategy.
Time is Money – Automating repetitive tasks lets you focus on high-impact work.
Train Your AI – The more you teach ChatGPT your style and preferences, the more seamlessly it can integrate into your workflow.
I stole this idea so you could steal it from me
This idea? 100% stolen from My First Million, one of my favorite business podcasts. They talked about how two guys turned a tiny idea into something big, and I thought, why not test it out for myself? The plan: hyper-local marketing with just a few well-placed flyers leading people straight into a value-packed email funnel. The goal? Give before we take. Share fragrance recs, sampling options, and insights before asking for a sale. It’s scrappy, it’s fun, and I’m figuring it out as I go.
If you’re working on something and feeling overwhelmed, take this as your permission slip: you don’t have to reinvent the wheel. Just make it roll in your direction. I’ll report back on how this works out, but in the meantime—if this sparks an idea for you, hit me up. My inbox is always open for fellow marketing nerds.
Key Takeaways:
Steal like an entrepreneur- Great ideas aren’t born in isolation—they’re borrowed, adapted, and reshaped to fit new contexts.
The best marketing feels like a gift- Give value first, and trust that people will stick around for more.
Action beats perfection- Don’t overthink it. Test, tweak, and refine while you’re in motion.
I do this anytime I have a hard time coming up with an idea
You know that feeling when you need to come up with an idea, but your brain is just… static? Yeah, same. But I’ve found a ridiculously simple trick that never fails me—seriously, never. It’s a brainstorming cheat code, and I use it for everything: content ideas, storytelling, product launches—heck, even deciding what to post on Instagram.
The secret? A little framework I swear by: First, Last, Best, Worst, Craziest. You take any topic, run it through these five filters, and suddenly, boom—ideas everywhere. Example: What’s the first business idea I ever had? What’s the worst pitch I’ve ever made? What’s the craziest project I’ve worked on? See how this works?

This episode is basically me showing you how I use this trick in real-time—whether it’s coming up with podcast content or unlocking stories I forgot I even had. If you’ve ever felt stuck (aka, you’re a human), this will change the game.
Key Takeaways:
Creativity isn’t about waiting for inspiration—it’s about having a system- And this system makes idea generation effortless.
Your best stories are already in your brain—you just need a way to pull them out- This framework is like a key to all the interesting stuff you’ve forgotten.
Constraints breed creativity- Giving yourself specific prompts forces your brain to make connections faster.
Try it out, and let me know what you come up with. Seriously—I want to hear your best, worst, and wildest ideas. DM me or email me!
Doing your best work under constraints with Emily Nabnian
If you think constraints are holding you back, think again. Some of the best work—businesses, books, creative projects—happened because of limitations, not despite them. In this episode, Emily Nabnian and I got into why having less time, less money, or fewer resources can actually make you better.
When you’ve got endless options, you waste time. When you have constraints, you’re forced to make smart, intentional decisions. The key is shifting your mindset—what if, instead of seeing limitations as roadblocks, you saw them as a creative challenge?
Key Takeaways:
Constraints fuel creativity- When options are limited, you get resourceful.
Prioritize like a pro- Tight resources force you to focus on what actually matters.
Flip the script- Instead of seeing constraints as a problem, turn them into an advantage
Final Thoughts
March’s episodes all came back to one theme: resourcefulness. Whether it’s using AI to move faster, remixing ideas, breaking through creative blocks, or working smarter under constraints, the winners aren’t the ones with the most resources—they’re the ones who make the most of what they have.
Which lesson hit home for you? Let’s talk in the comments. And if you missed an episode, catch up here: It’s Called Taste.